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Oumph! Launch & Recipe

This week I was lucky enough to represent Vgneration (TeenVGN) at the launch of the brand NEW Swedish meat substitute Oumph! by Food For Progress. It has taken Scandinavia by storm and the UK is next as it’s hit the shelves at UK Whole Foods stores with hopes of ending up in other shops/supermarkets across the country soon!

Tipped to be a rival to Quorn, their meaty products are all 100% vegan and unbelievably made from soy beans!! Some come plain and others with added herbs, spices or even sauce.

The exclusive sampling event was held at the Whole Foods store in Kensington, London where I got to try three of their mouth-watering range – Thyme & Garlic chunks, Kebab Spiced strips and Pulled Oumph! BBQ chunks. Here’s what I made of them:

Pulled Oumph! Slider

From the first bite of the juicy chunks in-between sourdough bread, it was hard to believe I wasn’t eating a real pulled pork slider!! It had a lovely sticky texture, sweet flavour and the BBQ sauce which it comes in made it probably my favourite of the three.

Oumph! Thyme & Garlic Salad On The Go

The lovely little lettuce cup of crisp veg, tahini dressing and soy chunks was fresh and tasty and I loved the classic flavours of thyme and garlic. The texture was again meaty but more like chicken. So if you’re a new veggie or vegan looking for a perfect replacement, this is it!

Oumph! Open Face Kebab

Many Brits love a good kebab but I bet they’ve never tasted one like this…The soy protein strips are spiced with ginger, cardamom, oregano, cumin and red chili to name just a FEW of its ingredients. I tried mine in a blue corn tortilla and I thought the flavours were fantastic. Although I’ve never eaten a real kebab in my life, I’d imagine this is a great substitute!

In my goodie bag I was thrilled to find a packet of the Thyme & Garlic chunks so I decided to use it to make a roasted veg and Oumph! tart. I made it up on the spot but if anyone would like to know how I did it, here’s the recipe!

Roasted Vegetable and Thyme & Garlic Oumph! Tart


  • Packet of Thyme & Garlic Oumph!

  • Jus-Rol™ Puff Pastry Sheet

  • 2 tbsp Tomato purée or vegan pesto

  • 1 Red onion sliced

  • 1 Red pepper sliced

  • 1 Green pepper sliced

  • 1 Small chunk of Celeriac (optional)

  • 3 Tomatoes (cut but left in quite big chunks)

  • Any other veggies of your choice! - Mushrooms, courgettes, broccoli, you name it

  • Olive oil

  • Salt & pepper

  • 1 tbsp Fresh or dried thyme 

  • Approx. 2 Handfuls of fresh spinach

  • Approx. ½ tsp Nutmeg (optional)


  • Unroll the pastry and spread on purée or vegan pesto

  • Roast vegetables in a drizzle of olive oil, salt & pepper and thyme on a baking tray in the oven until slightly caramelised/cooked. Take out and tip vegetables onto the pastry sheet and put back in the oven until pastry is cooked (Check Jus-Rol™ packet instructions for timing. Temperature at 180° or for fan assisted, a little lower)

  • Put fresh spinach in a saucepan with a tiny splash of olive oil, salt & pepper & grated nutmeg and wilt down for a few minutes

  • Cook off the frozen Oumph! in a frying pan with a tiny splash of olive oil (Or follow cooking instructions on packet)

  • Take tart out of oven once the pastry's cooked through, dollop on wilted spinach, the cooked Oumph! and add a little more fresh thyme if you like.

  • Serve up with a corn on the cob and roast potatoes like me or any side you like!

The result of my Oumph! inspired creation was lovely! The chunks ended up having a lovely crispy outside but were still nice and tender. And they went so well with the the roasted veg and their juices. YUM.

So overall I am super impressed with Food For Progress and the quality and taste of their Oumph! products. It’s so exciting to see an amazingly creative company who are really pushing the boundaries on plant based food and making it more interesting and a genuine rival to their animal-based opponents.

Better for us, the planet and our animal friends. Win, win, win!

Oumph! is available now in UK Whole Foods stores. For more info on Oumph! and to see the full list of products including more recipes, visit the official site!

By Candice
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